Pre-Dame: A Beauty Guide for the Everyday Girl

{with insider knowledge}

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The Makeup Eraser

The only thing I love more than a full face of makeup applied to perfection is the feeling of clean skin at the end of the day when I’ve taken it all off. Curled up with some Netflix and a cup of green tea, fear of foundation residue on my pillows is the last thing on my mind. And this? This makes me very happy. 

We’ve tried our fair share of makeup removers here at Pre-Dame. From towelettes to the oil-free liquid formulas, there’s something for everyone. Our favorite by far is the Makeup Eraser. This bright pink towel is designed to remove all of your makeup after running it under just a little bit of water. The best part? No harsh chemicals on your face and nothing that will dry your skin out. Just a washcloth sized towel that easily removes a full days worth of glam. It’s basically a spa night every night. 

With a new baby girl that just arrived this summer, Stefanie says that the ease of the Makeup Remover makes it her go-to. It’s a one step process that takes care of everything from foundation to waterproof mascara. And I have to tell you, it’s perfect for traveling, too. I was all about downsizing this summer with so much traveling and when it comes to cutting back, a product like this is a lifesaver. 

So skip the harsh chemicals and invest in the Makeup Eraser. Spend the extra money on a killer moisturizer and thank us later.

For more info and ordering inquiries, please contact Heidi Lerner directly:
Heidi Lerner // Makeup Eraser
heidi.lerner@gmail.com
973-879-3645

www.heidilerner.makeuperaser.com


Miriam, The Everyday Girl, NYC

The Makeup Eraser

The only thing I love more than a full face of makeup applied to perfection is the feeling of clean skin at the end of the day when I’ve taken it all off. Curled up with some Netflix and a cup of green tea, fear of foundation residue on my pillows is the last thing on my mind. And this? This makes me very happy.

We’ve tried our fair share of makeup removers here at Pre-Dame. From towelettes to the oil-free liquid formulas, there’s something for everyone. Our favorite by far is the Makeup Eraser. This bright pink towel is designed to remove all of your makeup after running it under just a little bit of water. The best part? No harsh chemicals on your face and nothing that will dry your skin out. Just a washcloth sized towel that easily removes a full days worth of glam. It’s basically a spa night every night.

With a new baby girl that just arrived this summer, Stefanie says that the ease of the Makeup Remover makes it her go-to. It’s a one step process that takes care of everything from foundation to waterproof mascara. And I have to tell you, it’s perfect for traveling, too. I was all about downsizing this summer with so much traveling and when it comes to cutting back, a product like this is a lifesaver.

So skip the harsh chemicals and invest in the Makeup Eraser. Spend the extra money on a killer moisturizer and thank us later.

For more info and ordering inquiries, please contact Heidi Lerner directly: Heidi Lerner // Makeup Eraser heidi.lerner@gmail.com 973-879-3645 www.heidilerner.makeuperaser.com

Miriam, The Everyday Girl, NYC

Filed under predame pre-dame stefanie syat nyc new york makeup fashion model makeup eraser the makeup eraser makeup remover mascara eyeliner

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Bought it From Birchbox: Pre-Dame Lipsticks and Glosses
Exclusive interview with Pre-Dame owner Stefanie Syat.

Why did you choose to partner with Birchbox for the newest Pre-Dame line of lip products?


Birchbox targets the everyday girl who’s looking to explore new beauty techniques and try out new products. Our Pre-Dame clientele is very similar in that the girls who come to us are always interested in picking up new tips and tricks as well as pushing the envelope just a little! When we do Pre-Dame parties the girls are always excited to go that extra step and they love pops of color. So far everyone has been loving the glosses and lipsticks so we hope Bircboxers love them too!


Why did you choose lip glosses/ lipsticks exclusively?


I decided to focus on lips because I find it’s the one thing that rarely lasts when you do your makeup or get your makeup done. I wanted our Pre-Damers to feel like they looked all done up for the whole night, not just the first 30 minutes. So, it seemed only natural to start making glosses to give out to each and every girl who gets glammed. The glosses were such a hit that clients would write in to ask where they could get another one and if we had other colors to purchase. Soon I realized we had not only solved the lips not lasting issue but in fact, we created a great product that people were excited about! I’m super picky with lipgloss texture and color so I made sure we chose colors that did not have shimmer in them. The formula had to be pigmented enough for color payoff but not too sticky that it’s uncomfortable to wear! I think we found the perfect ‘stickiness’ factor. 


What sets these Pre-Dame products apart? (Formulation, pigmentation etc.)


The lipsticks had to be some version of matte because matte is extremely popular right now and personally, always been a favorite texture of mine. I didn’t want the lipsticks to be too drying though so the idea of a creamy velvet texture mixed in was what sealed the deal for me. I tested out a bunch of different color options on a bunch of different skintones (some of which were Birchboxers!) and came up with my 5 favorites. These are all unique in their own way and really look beautiful on so many different people as they can be worn sheer or super pigmented. 


Which color is your favorite? What’s your favorite way to wear it?


My favorite lipgloss color is Wow because it works on so many skin tones and looks different on everyone. The color payoff is beautiful in that it’s a gloss but actually has nice pigmentation. The fact that it stays on pretty well is just an added bonus!My favorite lipstick color is Milan because it’s SO much fun. It’s a bright Barbie pink that you just have to wear with confidence because it’s poppy, for sure. After trying them on numerous friends, family, and clients, the general favorite has been Nude. Everyone loves the creamy texture and the non-yellow undertone that most nudes have. This nude is much more neutral and therefore looks good on so many skintones. 


Any application tips?


The lipsticks are very pigmented, meaning high color payoff so one simple swipe on the top and bottom really will do the trick! The velvet- matte finish is stunning so I prefer to wear them alone. I blot with a tissue and then apply one more coat for extra long wear. To sheer them out, add a gloss on top. You can mix and match all of our lipsticks with glosses. For example, Milan with Dreamy over is gorg. Another great mixture is Nude with Sassy or Luxe over. Sassy adds a soft pink undertone to the Nude lipstick whereas Luxe warms it up with a little orange/coral. Don’t be afraid to give it a go! It’s so fun to try out different lip options. You’ll be surprised how creative you can get. 

Miriam, The Everyday Girl, NYC
Check out the signature Pre-Dame lipsticks and glosses sold exclusively at Birchbox!

Bought it From Birchbox: Pre-Dame Lipsticks and Glosses

Exclusive interview with Pre-Dame owner Stefanie Syat.

  • Why did you choose to partner with Birchbox for the newest Pre-Dame line of lip products?

  • Birchbox targets the everyday girl who’s looking to explore new beauty techniques and try out new products. Our Pre-Dame clientele is very similar in that the girls who come to us are always interested in picking up new tips and tricks as well as pushing the envelope just a little! When we do Pre-Dame parties the girls are always excited to go that extra step and they love pops of color. So far everyone has been loving the glosses and lipsticks so we hope Bircboxers love them too!

  • Why did you choose lip glosses/ lipsticks exclusively?

  • I decided to focus on lips because I find it’s the one thing that rarely lasts when you do your makeup or get your makeup done. I wanted our Pre-Damers to feel like they looked all done up for the whole night, not just the first 30 minutes. So, it seemed only natural to start making glosses to give out to each and every girl who gets glammed. The glosses were such a hit that clients would write in to ask where they could get another one and if we had other colors to purchase. Soon I realized we had not only solved the lips not lasting issue but in fact, we created a great product that people were excited about! I’m super picky with lipgloss texture and color so I made sure we chose colors that did not have shimmer in them. The formula had to be pigmented enough for color payoff but not too sticky that it’s uncomfortable to wear! I think we found the perfect ‘stickiness’ factor.

  • What sets these Pre-Dame products apart? (Formulation, pigmentation etc.)

  • The lipsticks had to be some version of matte because matte is extremely popular right now and personally, always been a favorite texture of mine. I didn’t want the lipsticks to be too drying though so the idea of a creamy velvet texture mixed in was what sealed the deal for me. I tested out a bunch of different color options on a bunch of different skintones (some of which were Birchboxers!) and came up with my 5 favorites. These are all unique in their own way and really look beautiful on so many different people as they can be worn sheer or super pigmented.

  • Which color is your favorite? What’s your favorite way to wear it?

  • My favorite lipgloss color is Wow because it works on so many skin tones and looks different on everyone. The color payoff is beautiful in that it’s a gloss but actually has nice pigmentation. The fact that it stays on pretty well is just an added bonus!My favorite lipstick color is Milan because it’s SO much fun. It’s a bright Barbie pink that you just have to wear with confidence because it’s poppy, for sure. After trying them on numerous friends, family, and clients, the general favorite has been Nude. Everyone loves the creamy texture and the non-yellow undertone that most nudes have. This nude is much more neutral and therefore looks good on so many skintones.

  • Any application tips?

  • The lipsticks are very pigmented, meaning high color payoff so one simple swipe on the top and bottom really will do the trick! The velvet- matte finish is stunning so I prefer to wear them alone. I blot with a tissue and then apply one more coat for extra long wear. To sheer them out, add a gloss on top. You can mix and match all of our lipsticks with glosses. For example, Milan with Dreamy over is gorg. Another great mixture is Nude with Sassy or Luxe over. Sassy adds a soft pink undertone to the Nude lipstick whereas Luxe warms it up with a little orange/coral. Don’t be afraid to give it a go! It’s so fun to try out different lip options. You’ll be surprised how creative you can get.

Miriam, The Everyday Girl, NYC


Check out the signature Pre-Dame lipsticks and glosses sold exclusively at Birchbox!

Filed under birchbox pre-dame stefanie syat lipstick lipgloss lip gloss makeup fashion runway model nyc new york city

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Hello, Flawless. Besides for some major Taylor Swift outfit envy (if only we all looked this good in neutrals), I may or may have spent the last while obsessing over Taylor’s signature red lip. And praying I’ll happen to meet her on the corner of a busy NYC street. Hey, it’s technically possible right? A girl can dream.
As she prepares to drop the details of her latest album, Taylor has been seen all over New York walking the streets and talking to fans. The signature red lip is a staple for her and I’ve been itching to recreate it. With Pre-Dame’s lipstick launch in the Birchbox store, I thought now would be the perfect time.
Start by exfoliating your lips to begin with a smooth canvas. My favorite lip exfoliator is the Lush Mint Julep lip scrub. Then moisturize moisturize moisturize. A longtime favorite for this step is the CO. Bigelow Rose Salve- it never lets me down. And now after all is prepped and primed, it’s time for a little bit of color.
Pre-Dame’s signature lipstick in Woo is the perfect choice to bring out your inner Swift. Apply with a lip brush for precise lines, dab lightly on a tissue and don’t be surprised if you start humming something country-esque. Okay, so maybe not that last part. 
Be sure to tag us with the #predame hashtag if you give this classic Queen of Country look a try. And stay tuned for a in-depth interview with Stefanie Syat, Pre-Dame founder and creator. We’ll be covering all the buzz about this new Birchbox launch!
Miriam, The Everyday Girl, NYC
{Photo courtesy of Drops of Swift}

Hello, Flawless. Besides for some major Taylor Swift outfit envy (if only we all looked this good in neutrals), I may or may have spent the last while obsessing over Taylor’s signature red lip. And praying I’ll happen to meet her on the corner of a busy NYC street. Hey, it’s technically possible right? A girl can dream.

As she prepares to drop the details of her latest album, Taylor has been seen all over New York walking the streets and talking to fans. The signature red lip is a staple for her and I’ve been itching to recreate it. With Pre-Dame’s lipstick launch in the Birchbox store, I thought now would be the perfect time.

Start by exfoliating your lips to begin with a smooth canvas. My favorite lip exfoliator is the Lush Mint Julep lip scrub. Then moisturize moisturize moisturize. A longtime favorite for this step is the CO. Bigelow Rose Salve- it never lets me down. And now after all is prepped and primed, it’s time for a little bit of color.

Pre-Dame’s signature lipstick in Woo is the perfect choice to bring out your inner Swift. Apply with a lip brush for precise lines, dab lightly on a tissue and don’t be surprised if you start humming something country-esque. Okay, so maybe not that last part. 

Be sure to tag us with the #predame hashtag if you give this classic Queen of Country look a try. And stay tuned for a in-depth interview with Stefanie Syat, Pre-Dame founder and creator. We’ll be covering all the buzz about this new Birchbox launch!

Miriam, The Everyday Girl, NYC

{Photo courtesy of Drops of Swift}

Filed under taylor swift red lip signature fashion model country music stefanie syat predame pre-dame nyc new york city celebrity

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Product Props: Wet n Wild MegaLiner Liquid Liner
It’s no secret that I have a slight obsession with black liquid liner. Forever set on making a statement in a subtle way, almost everyday finds me with a not-too-thick line of black liquid liner on my upper lash line. And whether I’m wearing glasses or contacts, it’s a surefire to make a small statement while still keeping things neutral.
Recently, a friend of mine suggested that I try Wet N Wild’s MegaLiner Liquid Liner. At $2.99 a bottle I couldn’t say no and I was pretty excited to try it out. The formula is a little thinner than I’m used to and it dries pretty quickly, too. My initial thoughts? Too runny. I applied the liner and found the pointed applicator a little hard to maneuver. But I admit: with a little smudge-damage control the results were pretty flawless. A jet black, dry to the touch line of pure black goodness that blended easily into my lashes. 
Now I have my eye set on the shade Indigo Blue. Once it dries, this formulae really doesn’t budge. Perfect for the last of the summer barbecues and beach days.
Miriam, The Everyday Girl, NYC

Product Props: Wet n Wild MegaLiner Liquid Liner

It’s no secret that I have a slight obsession with black liquid liner. Forever set on making a statement in a subtle way, almost everyday finds me with a not-too-thick line of black liquid liner on my upper lash line. And whether I’m wearing glasses or contacts, it’s a surefire to make a small statement while still keeping things neutral.

Recently, a friend of mine suggested that I try Wet N Wild’s MegaLiner Liquid Liner. At $2.99 a bottle I couldn’t say no and I was pretty excited to try it out. The formula is a little thinner than I’m used to and it dries pretty quickly, too. My initial thoughts? Too runny. I applied the liner and found the pointed applicator a little hard to maneuver. But I admit: with a little smudge-damage control the results were pretty flawless. A jet black, dry to the touch line of pure black goodness that blended easily into my lashes. 

Now I have my eye set on the shade Indigo Blue. Once it dries, this formulae really doesn’t budge. Perfect for the last of the summer barbecues and beach days.

Miriam, The Everyday Girl, NYC

Filed under wet n wild eyeliner liquid liner Blue eyeliner predame pre-dame stefanie syat nyc new york city summer pool makeup fashion model runway

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@birchbox regram: SO PSYCHED to announce the launch of our signature Pre-Dame lipstick and lip gloss line now available at @birchbox!!! Order the first run of them while they last and share with your friends! Please and thank you:) @katiawb @hayleybay @deepicam @shanahonig thanks for making it happen 😘💄💃

@birchbox regram: SO PSYCHED to announce the launch of our signature Pre-Dame lipstick and lip gloss line now available at @birchbox!!! Order the first run of them while they last and share with your friends! Please and thank you:) @katiawb @hayleybay @deepicam @shanahonig thanks for making it happen 😘💄💃

1 note

Product Props: Revlon Lip Butter in Juicy Papaya
It’s been a while since we’ve done a Product Props post here on the Pre-Dame blog and to be honest, I’ve missed it. It gives me a chance to share my recent makeup discoveries and new favorites and all of the research for the perfect celeb photo usually gives me some new inspiration. As is my tendency, I’ve been further experimenting with a bold lip and just last week purchased my first coral lipstick. 
Today I thought I’d pull a Throwback Thursday and feature one of my all-time favorite celebrities: Hilary Duff. I may or may have recently started jamming to her top hits again over the last few weeks. Don’t judge me, she’s flawless. In the photo above she’s rocking a punchy coral lip, some heavy mascara action and a defined-but-not-bold brow. Add that chic topknot and you’ve more or less just pulled off the cutest and most heat friendly look anyone could ask for.
My lipstick of choice is the Revlon Lip Butter in Juicy Papaya. The creamy consistency hydrates and moisturizes while still providing the bold color you’re looking for. Juicy Papaya has a Creamsicle feel to it, adding a softness to an otherwise harsher lip choice. 
What say you, beauties? Are you on the coral lip train?
Miriam, The Everyday Girl, NYC

Product Props: Revlon Lip Butter in Juicy Papaya

It’s been a while since we’ve done a Product Props post here on the Pre-Dame blog and to be honest, I’ve missed it. It gives me a chance to share my recent makeup discoveries and new favorites and all of the research for the perfect celeb photo usually gives me some new inspiration. As is my tendency, I’ve been further experimenting with a bold lip and just last week purchased my first coral lipstick. 

Today I thought I’d pull a Throwback Thursday and feature one of my all-time favorite celebrities: Hilary Duff. I may or may have recently started jamming to her top hits again over the last few weeks. Don’t judge me, she’s flawless. In the photo above she’s rocking a punchy coral lip, some heavy mascara action and a defined-but-not-bold brow. Add that chic topknot and you’ve more or less just pulled off the cutest and most heat friendly look anyone could ask for.

My lipstick of choice is the Revlon Lip Butter in Juicy Papaya. The creamy consistency hydrates and moisturizes while still providing the bold color you’re looking for. Juicy Papaya has a Creamsicle feel to it, adding a softness to an otherwise harsher lip choice. 

What say you, beauties? Are you on the coral lip train?

Miriam, The Everyday Girl, NYC

Filed under hilary duff coral lip revlon lip butter predame pre-dame stefanie syat nyc new york city new york makeup fashion runway inspiration bold lip red lip classic summer creamsicle